Ever wonder why some members stick around while others drift away?

After hundreds of fascinating conversations with association members, I realized there’s a gap between how members think about engagement and how organization leaders think about engagement. This gap could be why engaging members is so tricky.

In this video you’ll learn:

• How Members Define Engagement

• The Components of Engagement

• The Formula for Engagement

In just 7 minutes, get ready to see engagement in a new light! 💡