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Our Approach to Membership Needs Something Radically Different
Most organizations, and when I say “organizations,” I mean ALL organizations, for-profit, non-profit, and governments, are not focusing on a critical element that leads to engagement.
The Rocky Future of Membership
The nature of member engagement is changing. In some associations, metrics are declining; in others, energy is down. But a new focus can help boost member, attendee, and volunteer engagement.
How to Get Potential Volunteers More Invested
When potential volunteers are very busy, we need new strategies to engage them.
Engaging Despite Our Member's Busy Schedules
Our efforts to engage members must start to shift to accommodate ultra-busy schedules.