8 Must-Read Newsletters for Association Leaders

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below!

- Amanda Lea Kaiser

A version of this article was originally published by Lead Marvels.

These are the newsletters association executives read to stay current on trends, insights, and opportunities for their organizations.

With an inbox chock-full of requests from your staff, solicitations from vendors, inquiries from sponsors, the media, and who knows who else, how do you stay up to date on trends and opportunities in the association space that could directly impact your organization or accelerate your professional development — or both?

While there is no shortage of email newsletters with professional tips and insights for association leaders, which are you most likely to click on and read, even if you have to skip over that email marked urgent from your IT team?

We posed this very question (or at least a similar version of it) to dozens of association leaders across multiple industries and representing organizations of all types, and here are the eight must-read newsletters they mentioned most commonly.

Elevating Engagement

Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. With over a decade of expertise in helping associations grow member engagement, Amanda Lea Kaiser uses the Elevating Engagement newsletter to share insights each Tuesday on how to create thriving member communities.

Fresh off of her recently published book, Elevating Engagement, Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies, member experiences, leadership growth, event planning, and more. 

A selection of articles featured in the Elevating Engagement newsletter:

• Are You Time Starved? Here Are a Few Ideas for You

• How Do You React to Negative Public Feedback?

• Great Communication Focuses On Experience

• Lessons In Engagement Are Everywhere

• Can You Really Measure Soft Fluffy Engagement?

Click to subscribe to the Elevating Engagement newsletter.

The Lead Marvels Newsletter

Lead Marvels’ monthly newsletter focuses heavily on two interconnected challenges many association leaders are trying to tackle: generating non-dues revenue and increasing member engagement. The tips and insights shared in the newsletter are drawn from the company’s direct experience working with its more than 100 association partners.

Content is selected from the Lead Marvels Resource Library, which includes articles featuring insights from thought leaders in the association space, regular installments in the popular Association Executive Guide Series, and case studies, such as how the ACC created a six-figure recurring revenue stream.

A selection of articles featured in the Lead Marvels newsletter:

• 3 Unique Association Content Ideas to Boost Member Engagement

• How to Use Content Strategy as a Member Engagement Tool

• What Your Sponsors Want: An Overview of the Data

• How to Use Learning Paths in Your Association Content Strategy

• 3 (More) Ideas for Non-Dues Revenue You Probably Haven’t Thought of Before

Click to subscribe to the Lead Marvels newsletter.

Association Brain Food

Launched in 2016, Association Brain Food is the weekly publication where association management expert and author Deirdre Reid shares her curated list of articles, free educational events, and resources. You will also find a few favorite recipes from Reid, a graduate in Pastry Arts from L’Academie Française. “When I’m not writing or reading, I’m channeling Julia Child, my hero, in the kitchen,” Reid says.

A former association executive who now writes about association management for association technology firms, Reid presents select news and updates covering topics ranging from growing member engagement with online education programs to the role of purpose in associations.

A selection of articles featured in Association Brain Food:

• Next-Level Governance™: Leading with Strategic Agility

• Food is Facilitation Fuel for Enhanced Energy, Attention, and Community

• Attract, Engage, and Retain Members with an Online Community

• Confronting Resistance: The Complex Journey of Phasing Out Obsolete Programs in Associations

• How Marketers Use Data to Create More Successful Events

Click to subscribe to Association Brain Food.

Find five more great newsletters for association professionals on the Lead Marvels site.