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Beyond Clicks & Renewals: The Real Secret to Member Engagement
Think you know what member engagement means? Think again! 😊
Start to Notice What is Anti-Engaging to Be Engaging
Doing things the way they’ve always been done can drive people away before they have a chance to get all the fabulous value, so let’s turn everything that is anti-engaging on its head so that you can attract people in droves.
From Cognitive Shortcuts to Heartfelt Connections
Adult's brains have formed neural pathways that prevent them from engaging easily.
Steal This Idea From the Software Industry
What would happen to engagement if members got to vote on the roster of projects, benefits, or topics the association would work on next?
How to Out Competition the Competition
How do you engage members when they could also join a large, well-funded association with all the bells and whistles? No worries, you can!
Our Approach to Membership Needs Something Radically Different
Most organizations, and when I say “organizations,” I mean ALL organizations, for-profit, non-profit, and governments, are not focusing on a critical element that leads to engagement.
Are Your Exhibitors Engaging Enough?
You need to engage exhibitors, and one way to do that is by helping them get a great ROI while they are exhibiting at your event and provide a great attendee experience while they are at it.
Have I ever told you my hat story?
Do you like hats? Well, we wear these two hats every day, and the problem is when we take off one, we forget about the other.
Are People Becoming Too Busy to Engage?
There’s a busyness epidemic, and it is impacting engagement.
Everything Eventually Loses Its Shine
Like bridges, buildings, and roads decay over time, so do processes and programs.
Great Communication Focuses On Experience
The engagement model has so many applications - including in communication!