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Start to Notice What is Anti-Engaging to Be Engaging
Doing things the way they’ve always been done can drive people away before they have a chance to get all the fabulous value, so let’s turn everything that is anti-engaging on its head so that you can attract people in droves.
How to Out Competition the Competition
How do you engage members when they could also join a large, well-funded association with all the bells and whistles? No worries, you can!
Early Engagement is Fleeting.
New members and first-time attendees need different strategies before they will engage.
The Secret to Attracting New Members
Marketing, advertising, emails, and social media might get you more new members. And there’s another tactic that will likely get you the MOST new members.
The Secret for Winning Back Your Long-Time Members
Do you see engagement trail off for your long-time members? This is common, but it doesn’t have to be this way.
Have I ever told you my hat story?
Do you like hats? Well, we wear these two hats every day, and the problem is when we take off one, we forget about the other.
Are People Becoming Too Busy to Engage?
There’s a busyness epidemic, and it is impacting engagement.
No Pressure or Nerves are Required (This is Just a Test)
Two more ways to take the pressure off when you are trying your next new thing.
Lessons In Engagement Are Everywhere
What Little League snack stands can teach us about engagement, value, and innovation.
Encouraging People to Do a Scary Thing
Another way to overcome crickets and help get your members to take that first baby step into engagement.
The Story of How My Book Came to Be
There was a gap in the association industry that I thought a book could fill.
The Rocky Future of Membership
The nature of member engagement is changing. In some associations, metrics are declining; in others, energy is down. But a new focus can help boost member, attendee, and volunteer engagement.
Start Creating the Right Community Culture at Your Next Event
We can model the culture that will benefit our members and attendees the most.
Can You Really Measure Soft Fluffy Engagement?
Are our usual ‘hard metics’ up to the task of measuring something as emotional as engagement?
The New Question You Want To Be Asking Yourself
We are constantly asking ourselves, “what do our members need?” Whenever we ask that question, we should be asking another question too.
Organizations Providing Positive Experiences Lead the Market
Being a CEO isn’t just fun for you and your members; it’s a strategy that boosts the bottom line.
Chief Experience Officers Out in the Wild
As we take on the new role of Chief Experience Officer, let’s see how others do it.
You Are Not Imagining It, Engagement Is Getting Harder
Time is speeding along. We are all getting busier. Every day it is harder and harder for people to engage.