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Have I ever told you my hat story?
Do you like hats? Well, we wear these two hats every day, and the problem is when we take off one, we forget about the other.
What People Really Remember
People tend not to remember the value, facts, or what was said exactly—but they do remember how they felt as they decided to engage.
8 Must-Read Newsletters for Association Leaders
Here’s what association professionals are reading now.
Are People Becoming Too Busy to Engage?
There’s a busyness epidemic, and it is impacting engagement.
Do We Really Know How Members Feel?
This question was asked during a recent conference and why it is so critical.
Are You Doing Data Right?
Some market research is more helpful than other market research. Here’s how to get started on the right path.
Everything Eventually Loses Its Shine
Like bridges, buildings, and roads decay over time, so do processes and programs.
We Always Have Permission
You can give yourself, your staff, and your volunteer leaders permission anytime, anywhere.
Great Communication Focuses On Experience
The engagement model has so many applications - including in communication!
No Pressure or Nerves are Required (This is Just a Test)
Two more ways to take the pressure off when you are trying your next new thing.
Restaurants are Labs for Engagement
Our favorite restaurants can teach us about engagement.
Lessons In Engagement Are Everywhere
What Little League snack stands can teach us about engagement, value, and innovation.
Got an Awe Inspiring Moment?
Why focus on experiences? Because they make people’s lives a bit better.
Encouraging People to Do a Scary Thing
Another way to overcome crickets and help get your members to take that first baby step into engagement.
The Story of How My Book Came to Be
There was a gap in the association industry that I thought a book could fill.
Need Valuable Feedback? Make Giving Feedback Engaging
Not another boring survey. Make giving (and getting) feedback fun.
The Rocky Future of Membership
The nature of member engagement is changing. In some associations, metrics are declining; in others, energy is down. But a new focus can help boost member, attendee, and volunteer engagement.